Forty years ago, Mr. V Murugesa Chettiar identified a sterling opportunity in stainless steel and with a rare visionary zeal promoted one of the most futuristic industries. Stainless steel home appliances. The enterprise took wing as Butterfly. Over the years, under the inspiring leadership of Mr. V Murugesa Chettiar and his sons, Butterfly soared higher and today it is a household name worldwide.
A pioneer in stainless steel appliances, Butterfly was the first to introduce Stainless Steel Pressure Cookers and Vacuum Flasks and also the first to receive the ISO 9002 Certification for its LPG and Mixie Divisions.
Consistent quality is the cornerstone of Butterfly's manufacturing operations and what has helped it produce world-class products again and again. Ensuring this are its state-of-the-art design, tool and die-making facilities.
In 1985 the Group diversified into the manufacture of Electric Motors - single phase and universal motors for various applications. Continued product expansion and acceptance have necessitated the addition of new manufacturing facilities. - Swaminathan Enterprises Pvt. Ltd. is a full-fledged motor manufacturing unit and caters to OEMs, validating once more Butterfly's product quality.